In its recent crypto-related updates, it appears that Adobe would be joining the NFT trend, as it announced it would integrate an NFT feature “prepare as NFT” option into its Photoshop product. The announcement came during the annual MAX conference.
Other updates relating to crypto also accompanied the October 26 announcement, including the revelation that Adobe’s Behance website is now crypto wallets-enabled. This means artists can directly connect crypto wallets to the portfolio website.
Regarding the NFT, Adobe aims to partner with notable NFT marketplaces, such as OpenSea, Rarible, SuperRare, and Know Origin, who would help verify the authenticity of digital art, by displaying metadata from “Content Authenticity Initiative” introduced by Adobe.
The Content Authenticity Initiative would function as a solution to all misinformation through digital content provenance. It recognizes media and tech companies, NGOs, academics, and others as members of its organization. It hopes to achieve an open industry standard for content authenticity and provenance.
Aside from this, it also announced the Content Credentials feature. This will function by offering further proof of ownership or possession of an asset since social media and crypto wallet addresses can be added.
NFTs generally have had a great year as it has had a a number of celebrity endorsements and brands’ involvement from some recognizable names in the world. Giant brands like Coca-Cola, Reebok, Sotheby’s, Christie, and others have joined the trend and recorded meaningful success.