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Grayscale Inks First NFL Partnership

Grayscale as formally been made the major partner in managing cryptocurrency for New York Giants, a top NFL team. The New York based team made the crypto firm its first partner from the digital asset industry.

Per the CEO of Grayscale, Michael Sonnenshein, the new partnership “is incredibly meaningful because our roots are in New York.” He went on to add that “we’re excited to partner with such a forward-thinking franchise, to work together on philanthropic initiatives, and to continue to support the New York metropolitan community.”

Notably, the Giants of Gold Outing will also be sponsored by Grayscale. Not only that, the announcement revealed that the crypto firm “will host voluntary, educational seminars on cryptocurrencies for Giants personnel each year.

Pete Guelli, the Chief Commercial Officer of New York giants, stated that the NFL team was also happy with the new partnership while hailing Grayscale for being innovative.

In his words

During our extensive evaluation of the space, we determined that we not only wanted a partner that understood the value of aligning with the Giants brand, but also could guide us in navigating the cryptocurrency ecosystem. Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve.

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