2021 has been a rollercoaster year for Paris Saint-Germain. The football club had one of the best transfer seasons ever, signing several world-class players, including Lionel Messi, arguably the greatest footballer of all time.
But the successes aren’t limited to football. The team also made inroads into cryptocurrency as it announced an agreement with the fast-growing crypto platform, Crypto.com.
Although this won’t be the first deal a crypto-based company will have with a sports team, it’s huge for football. The deal means Crypto.com will become the official cryptocurrency partner of the PSG.
Through this partnership, Crypto.com will release Non-fungible tokens (NFT) exclusively on its platform. In addition, part of the sponsorship fee will also be paid in CRO, which is the native token for the platform. This is the first time something of this nature is happening in a deal of this magnitude.
The partnership will surely benefit both parties. For PSG, it’s an opportunity to have early exposure to crypto. Crypto.com appears to be the right partner judging by its credential. The platform has more than ten million users globally and offers its crypto card in over 30 countries.
With PSG adding a plethora of world-class players to its already star-studded squad, its global appeal and fan base have increased. Such appeal makes it the ideal partner for Crypto.com as it tries to solidify its status as a leader in the crypto sector.
Crypto.com isn’t new to partnerships with sports organizations. The company has partnered with the UFC, Lega Serie A, and Formula 1. It is the first crypto platform to partner with a Formula1 team and a team with the NHL.
On its part, PSG has always been an innovative club. The club has over 140 million fans across all its social media platforms, making it one of the biggest clubs in football. It also has an eSports team that competes globally.
According to the Chief Partnerships Officer at PSG, this partnership with Crypto.com is ideal as they both have the ambition of being the number one in their field while sharing the same passion. For innovation. Thus, this partnership shows once again that PSG is a pioneer in many areas.
The CEO of Crypto.com, Kris Marszalek, also had something to say about the deal. For him, the partnership aligns with the company’s mission of accelerating the transition to cryptocurrencies. In addition, Paris Saint-Germain offers brand visibility, team access, and stadium, all of which will prove very useful during the collaborative partnership.