Players of English Premier League football side, Watford, are wearing a sleeve featuring the meme cryptocurrency dogecoin for the 2021-22 season.
According to a report by The Athletic on Saturday, the club’s major shirt sponsor for the 2021-22 season will be crypto betting site, Stake.com.
The report explained that the deal is valued around £700,000 [$970,000] and if the ad eventually gains global traction, it will be on course to break the club’s previous sleeve sponsorship that saw it paid £1 million for writing Bitcoin on its sleeves.
During the Premier League match Saturday, the Watford Football Club players wore shirts with the logo for the meme cryptocurrency dogecoin on their left sleeves.
The multi-year partnership deal with the global crypto casino and sports betting platform was first announced by the club in July.
During the announcement, the club noted “starting in 2021/22, the club-record deal will see Stake become the clubs principal shirt sponsor as they return to the Premier League.”
It explained further that in commemoration of the partnership, the company would be running crypto-themed initiatives. These initiatives include a 10 million dogecoin giveaway on their international platform.
Prior to the partnership with Stake, Watford Football Club signed a deal with Sportsbet.io in 2019. The deal included the players wearing the Sportsbet.io brand on the front of Watford shirts and the image representing bitcoin on their sleeves for the 2019/20 Premier League.